We are entering a changing and digital world, and we at Cherry Berry Blue Publishing SA cc realise that it takes creative thinking, expertise in the field of design, innovation and dedication from specialists in their field; from production and layout to photography and copywriting; everything needs to be carefully thought out. We focus on the task at hand.
Cherry Berry Blue publishing SA cc incorporates In house Digital Magazines – Brides Essence – your perfect form of weddings, Brides Essence Travel – your perfect form of Honeymoons and Travel MagSA – a digital diversion for the travel industry bringing you a real time Travel Magazine.
All the websites have real time shopping pages and the emphasis is on offering alternative solutions to both the wedding and travel industries by incorporating the multi-media benefits that make digital publishing so exciting and by reaching a wider global market at a more affordable rate.
Our magazines are a green Initiative and we promote Fair trade and a responsible and sustainable approach to tourism, weddings and business in Southern Africa.
Our focus other than to bring you fun and interesting digital glossy magazines straight to your desk for free, is to assist you and your business in implementing digital mediums of your own.
Our Production team will advise you on digital conversion and design and integrate your products accordingly, our photographic team will do all your photographic and corporate event work ensuring it is perfect for the digital medium chosen. Our copywriters will ensure your content is search engine optimised, interesting and to the point targeting the correct readership for your particular concern.
Assisting you in creating your Story.
There are great stories to be told about destinations and attractions. Do you know yours? Like all great stories they are filled with colourful characters, romance, adventure and strong mental imagery. They communicate the single-minded ideas that setvarious destinations apart from the competition, but at the same time the story illustrates all the little things that make the destination a one-of-a-kind experience.
If this story is not being told about your venue, destination or attraction, you’re not creating desire.
As an experienced e-marketing and publishing company, Cherry Berry Blue Publishing SA can help you figure out what your great story is – and help create and market your brand. By assessing your organisation and with informed market insights, we will begin to craft your story. Our writers will create vivid images and scenarios, using the skills of a storyteller – compelling words and ideas and captivating imagery – these crafted stories are used to help your target market visualise what it will be like to experience your venue, destination or attraction.
Why did we choose Digital for our In-house Magazines
Current Economical challenges – affordable means of reaching a wider market.
Advertising can be the same as display Ads in print magazines or with banners or shopping labels.
They present a unique value proposition that distinguishes it from a webpage. Using rich graphics, photography and font.
Remain available for longer – hence they keep on giving.
Eco-friendly – considering that a magazine of 68 pages (the size of Brides Essence Issue 01) with a print run of 20,000 would consume 12 tons of paper per issue – ultimately an environmental burden.
Interactive and have multimedia benefits – videos, slide shows, links to emails, links to websites and shopping white labels.
Contemporary and must not be mistaken as being worth less than printed publications –They appeal to a technologically savvy Web2.0 growing demographic. In SA alone there are over 5 million Internet Users.
Search Engine Friendly
Affordable compared to their printed competitors.
Adaptive, accommodating the latest electronics for downloads if required.
Deliver information faster and timelier than printed magazines.
DYNAMIC and the technology continues to develop which will bring future enhancements.
OUR VOICE & OUR FOOTPRINT
We are an online business – we use more bandwidth than anything else.
We utilise and support enthusiastic South African writers, photographers and artists.
We encourage our readers to enter competitions online, buy in real-time online and read for our magazines online for FREE – you no longer have to drive to the shop to buy your latest travel and wedding magazines
We encourage our writers to submit articles about the countries / areas in which they reside and their topics of interest, this reduces the need for extensive road travel.
We do not utilise paper for printing the magazines or for printing marketing material, except our business cards.
We only utilise ink where printing is absolutely necessary i.e. business cards
We pay our writers after their first submission is approved, thereby creating employment and providing opportunity.
We bank online, we buy online, we read online, we do our accounts online and we bring you digital glossies to enjoy online for free!